Lots of time and planning goes into the creation of an event, but generating buzz is also a critical component of making sure it is a success. Here are a few tips about how to market an event.
- Create a polished webpage for the event. This could be a standalone site strictly for the event, or a link to event information on your current website. A site that is helpful for this is Eventbrite, which allows you to manage tickets and see guest lists. Make sure to include information describing the event, time, location, and theme, if applicable.
- Utilize social media. Making sure you have a solid social media presence before the event is key to maintaining awareness and excitement about the event. Use applications that are well-suited for your audience, and that allow for others to share information you post. Send out posts to remind people of key dates and times related to the event, to interact with attendees, and to give out the event hashtag. Creating a hashtag that attendees can caption their photos with allows their followers and friends to see glimpses of the event, and allows you to have a library of photos to use for later promotions.
- Utilize your guest speakers. If you plan to have someone speak at your event, it’s good to promote that person through your social media. This could include providing links to their work, posting an interview you or a representative of your business conducted with the guest speaker, or allowing the guest speaker to “take over” your social media and create content in the days leading up to the event.
- Reach out to the press. Send invitations to your event along with a media kit or a potentially newsworthy scoop. This allows you to receive some acknowledgement for your event or business after the event, and it benefits the news organization.
- Give your attendees something to remember you by. Make sure guests are able to take home an item or leave with an experience that will help them think of the event and organization long after the event ends. Things such as t-shirts, cups, pens/pencils, a photobooth/backdrop, or a raffle are good options that let you stick out in attendees’ minds.
- Create a good recap. Once the event is over, it is important to promptly update your website. Upload photos, clips, speeches, and thank yous to sponsors and the speakers to help attendees look back and let those who weren’t there see what happened.
- Get feedback. Sending a follow-up email to attendees is a good way to seal a connection for later events. Asking them to rate their experience or to share a few words is a good way to gather constructive criticism as well as to generate potential quotes you can use later. In the follow-up, it is also important to provide the addresses to all your social media accounts and include an option to allow people to opt-in to future emails from you so that they will be among the first to know what you’re planning next.
Adapted from: https://www.orbitmedia.com/blog/how-to-market-an-event/